GOLDSMITHS  //  BA Design
2020




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Are you hearing what you see?

Sunghee Park
Real Sound
Media
Experience


Do you describe and understand sounds that you hear?
 How can sound be considered as an auditory experience and become a part of our memories, even though people have never heard some sounds in real life?

The concept for my project is about exploring the differences in positionality between the media and people in terms of social and cultural realms. It can be considered how sounds are interpreted or misinterpreted depending on the people’s position but also related to auditory interaction. ‘Are you hearing what you see?’ aims towards an alternative perspective to explore mechanism of the media presentation through sound and encourage viewers to ask themselves questions about the nature and veracity of what they are watching and hearing.

When I searched some interviews with the people who heard real gun shot in terror, they express and describe the gun shot with familiar associations such as fire works and popcorn machines. Who can recall the gun shot through these mundane objects? It is possible to link to general ideas or knowledge that we have accumulated throughout our lives that are stored through films, TV and other media. Those kinds of things shape our collective memory and affect our perception of reality.

Sound in the media is about being a political tool, not subjective. The same set of sounds can be heard differently depending on the particular context and social positions of the listener. Hearing through different dimensional views allows us discover something hidden from the media. The evolving information and media environment allow something to fabricate and distort facts, but it also provides new technology for the public to reverse forensic gaze and monitor them.

Alternative media presentation allows an opportunity to explore the rich complexity of media from multiple historical and theoretical perspectives. We listen to a movie and also to the work of someone listening to a media.