GOLDSMITHS  //  BA Design
2020





DEHABITUATION

Anitha Sriragavan

Communication
Self
Performance




“In societies dominated by modern conditions of production, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation”.
— Guy Debord, Society of the Spectacle

“The media represents a world that is more real than reality that we can experience. People lose the ability to distinguish between reality and fantasy. They also begin to engage with the fantasy without realising what it really is.”
— Jean Baudrillard, Simulacra and Simulation

“Who you gonna believe? Me or your own eyes?”
— Chico Marx, Duck Soup


Dehabituation is a project about reversing habituated responses to familiar elements of spectacle and hyper reality through acts of détournement. The work prompts the viewer to be conscious of their role as spectators whilst watching events that are increasingly tangled in their own process of production.

The work exists to understand and undermine the spectacle, whilst knowing that the venture is doomed to fail, as all opposition to the spectacle is eventually subsumed by it. Through live performance, creating dialogues between myself and I, and re-contextualising miscellaneous expressions of capitalism, Dehabituation is an effort to bring informal conversations about the relationship between lived fictions and realities to the foreground through accessible mediums.